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Books by Parasuraman






Service Quality
(Marketing Science Institute (MSI) Relevant Knowledge Series)
by Valarie A. Zeithaml, A. Parasuraman
Paperback, 86 Pages, Published 2004 by Marketing Science Institute
ISBN-13: 978-0-9657114-3-2, ISBN: 0-9657114-3-9






Delivering Quality Service(1st Edition)
by Valarie A. Zeithaml, A. Autor Parasuraman, Leonard L. Barry, Leonard L. Berry
Hardcover, 226 Pages, Published 1990 by Free Press
ISBN-13: 978-0-02-935701-9, ISBN: 0-02-935701-2






Marketing Research(2nd Edition)
by A. Parasuraman, Ramayya Krishnan, Dhruv Grewal
Hardcover, 672 Pages, Published 2006 by South-Western College Pub
ISBN-13: 978-0-618-66063-6, ISBN: 0-618-66063-1






Techno-Ready Marketing
How and Why Your Customers Adopt Technology
by A. Parasuraman, Charles L. Colby
Paperback, 240 Pages, Published 2007 by Free Press
Mobipocket_Ebook
ISBN-13: 978-1-4165-7663-1, ISBN: 1-4165-7663-0






Marketing Research
by A. Parasuraman, Dhruv Grewal, Ramu Krishnan
Hardcover, 643 Pages, Published 2003 by Houghton Mifflin College Div
ISBN-13: 978-0-618-00062-3, ISBN: 0-618-00062-3






Techno-Ready Marketing(1st Edition)
How and Why Your Customers Adopt Technology
by A. Parasuraman, Charles L. Colby
Hardcover, 240 Pages, Published 2001 by Free Press
ISBN-13: 978-0-684-86494-5, ISBN: 0-684-86494-0






Marketing Services
Competing Through Quality
by Leonard L. Berry, A. Parasuraman
Hardcover, 212 Pages, Published 1991 by Free Press
ISBN-13: 978-0-02-903079-0, ISBN: 0-02-903079-X






Marketing Research(2nd Edition)
by Robert A. Parasuraman
Hardcover, 898 Pages, Published 1990 by Addison-Wesley
ISBN-13: 978-0-201-50282-4, ISBN: 0-201-50282-8






Marketing Research
by A. Parasuraman
Hardcover, 845 Pages, Published 1986 by Addison Wesley Longman Publishing Co
ISBN-13: 978-0-201-06051-5, ISBN: 0-201-06051-5






Marketing Research(2nd Edition)
by Dhruv Grewal, R. Parasuraman Krishnan, A. Parasuraman, Grewal Parasuraman
Hardcover, 638 Pages, Published 2007 by Houghton Mifflin
ISBN-13: 978-0-618-66064-3, ISBN: 0-618-66064-X






The Cambridge Handbook of Applied Perception Research 2 Volume Hardback Set(Updated)
(Cambridge Handbooks in Psychology)
by Robert R. Hoffman, Raja Parasuraman, James L. Szalma, Peter A. Hancock, Mark W. Scerbo
Hardcover, 1,150 Pages, Published 2015 by Cambridge University Press
ISBN-13: 978-1-107-09640-0, ISBN: 1-107-09640-5






Marketing Services
Competing Through Quality
by Leonard L. Berry, A. Parasuraman, A. Pasuraman
Paperback, 228 Pages, Published 2004 by Free Press
Mobipocket_Ebook
ISBN-13: 978-0-7432-6741-0, ISBN: 0-7432-6741-9






Human Cognition(1st Edition)
A Multidisciplinary Perspective [Hardcover] by Singh..
by Editor-Indramani Singh, Editor-Raja Parasuraman, Martha Alter Chen
Hardcover, 360 Pages, Published 1998 by Sage Publications Pvt. Ltd
ISBN-13: 978-0-7619-9249-3, ISBN: 0-7619-9249-9






Integrating Work and Family
Challenges and Choices for a Changing World
by Professor Jeffrey H. Greenhaus, Saroj Parasuraman, Saroj H. Parasuraman, Jeffrey H. Greenhaus
Paperback, 272 Pages, Published 1999 by Praeger
ISBN-13: 978-0-275-96805-2, ISBN: 0-275-96805-7






Integrating Work and Family
Challenges and Choices for a Changing World
by Jeffrey H. Greenhaus, Saroj Parasuraman, Professor Jeffrey H. Greenhaus
Hardcover, 272 Pages, Published 1997 by Praeger
ISBN-13: 978-1-56720-038-6, ISBN: 1-56720-038-9






India Disasters Report(1st Edition)
Towards a Policy Initiative
by P. V. Unnikrishnan, S. Parasuraman
Paperback, 396 Pages, Published 2000 by Oxford University Press
ISBN-13: 978-0-19-565029-7, ISBN: 0-19-565029-8






The Attentive Brain(1st Edition)
(A Bradford Book)
by Raja Parasuraman
Paperback, 589 Pages, Published 2000 by A Bradford Book
ISBN-13: 978-0-262-66112-6, ISBN: 0-262-66112-8






Neuroergonomics(1st Edition)
The Brain at Work (Oxford Series in Human Technology Interaction)
by Raja Parasuraman, Matthew Rizzo, M.D. Rizzo Matthew, Oxford University Press
Paperback, 464 Pages, Published 2008 by Oxford University Press
ISBN-13: 978-0-19-536865-9, ISBN: 0-19-536865-7






Harness the Power of Big Data The IBM Big Data Platform(1st Edition)
(Database & ERP - OMG)
by Paul C. Zikopoulos, Krishnan Parasuraman, Dirk Deroos, James Giles, Thomas Deutsch, David Corrigan
Paperback, 280 Pages, Published 2012 by Mcgraw-Hill Education
ISBN-13: 978-0-07-180817-0, ISBN: 0-07-180817-5






Practical Spring Cloud Function(1st ed.)
Developing Cloud-Native Functions for Multi-Cloud and Hybrid-Cloud Environments (Paperback)
by Banu Parasuraman
Paperback, 364 Pages, Published 2022 by Apress
ISBN-13: 978-1-4842-8912-9, ISBN: 1-4842-8912-9



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