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 | | Determining the Competitive Structure of Product-Markets: Practices, Issues and Suggestions (Report No 90-115)
by Allan D. Shocker
Paperback, Published 1990 by Marketing Science Inst
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 | | Pretest Market Models: A Critical Evaluation (Report No 86-107)
by Allan D. Shocker
Paperback, Published 1986 by Marketing Science Inst
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 | | Identifying Competitive Product-Market Boundaries: Strategic and Analytical Issues (Working Paper, Report No 76-112)
by George S. Day, Allan D. Shocker
Paperback, Published 1976 by Marketing Science Inst
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 | | Determining the Competitive Structure of Product-Markets: Practices, Issues, and Suggestions (Special Report, Report No 90-115)
by Allan D. Shocker, David W. Stewart, Anthony J. Zahorik
Paperback, Published 1990 by Marketing Science Inst
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 | | Pretest Market Models: A Critical Evaluation (Special Report, Report No 86-107)
by Allan D. Shocker, William G. Hall
Paperback, Published 1986 by Marketing Science Inst
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 | | Analytic Approaches to Product and Marketing Planning: The Second Conference (Proceedings of Msi/Vanderbilt University Conference, Report No 82-109)
by Rajendra K. Srivastava, Allan D. Shocker
Paperback, 105 Pages, Published 1982 by Marketing Science Inst
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 | | Pretest market models: A critical evaluation (Report / Marketing Science Institute)
by Allan D Shocker
Unknown Binding, 107 Pages, Published 1986 by Marketing Science Institute
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 | | Proactive approaches to implementing the marketing concept: A review of multi-attribute applications to product concept generation and evaluation (Working series in marketing research)
by Allan D Shocker
Unknown Binding, 5 Pages, Published 1976 by College of Business Administration, Pennsylvania State University
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 | | Multi-attribute approaches for product concept evaluation and generation: A critical review (Research paper) (Rev. [ed.] Edition)
by Allan D Shocker
Unknown Binding, Published 1977 by Graduate School of Business, Stanford University, Rev. [ed.] Edition
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 | | Determining the competitive structure of product-markets: Practices, issues, and suggestions (Report / Marketing Science Institute)
by Allan D Shocker
Unknown Binding, 159 Pages, Published 1990 by Marketing Science Institute
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| Books 1 - 10 of 11 | Previous | Next |