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|  | | Service Marketing: Quality and Financial Impact with Software
by Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham
Hardcover, 508 Pages, Published 1996 by Prentice Hall
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|  | | Determining the Competitive Structure of Product-Markets: Practices, Issues, and Suggestions (Special Report, Report No 90-115)
by Allan D. Shocker, David W. Stewart, Anthony J. Zahorik
Paperback, Published 1990 by Marketing Science Inst
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|  | | Return on Quality : Making Service Quality Financially Accountable : Technical Working Paper (Report / Marketing Science Institute)
by Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham
Unknown Binding, 34 Pages, Published 1994 by Marketing Science Institute
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