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Handbook of Marketing Decision Models (International Series in Operations Research & Management Science) (1st Edition)
by Berend Wierenga (Editor)
Hardcover, 544 Pages, Published 2008 by Springer-Verlag New York Inc., 1st Edition

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The First Generation of Marketing Expert Systems
by Berend Wierenga
Unknown Binding, Published 1990 by Wharton School of the University of Pennsylvania, Marketing Department

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