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|  | | Services Marketing: People, Technology, Strategy (6th Edition)
by Christopher H. Lovelock, Jochen Wirtz
Paperback, 672 Pages, Published 2007 by Pearson Education, 6th Edition
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|  | | Services Marketing: People, Technology, Strategy (5th Edition)
by Christopher Lovelock, Jochen Wirtz
Hardcover, 672 Pages, Published 2003 by Prentice Hall, 5th Edition
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|  | | Services Marketing (Prentice-Hall Series in Marketing) (6th Edition)
by Christopher Lovelock, Jochen Wirtz
Hardcover, 672 Pages, Published 2006 by Prentice Hall, 6th Edition
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|  | | Principles of Service Marketing and Management (2nd Edition)
by Christopher H Lovelock, Lauren Wright
Paperback, 436 Pages, Published 2004 by Pearson Education, 2nd Edition
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|  | | Services Marketing (5th Edition)
by Christopher Lovelock, Jochen Wirtz
Paperback, 672 Pages, Published 2003 by Pearson Education, 5th Edition
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|  | | Services Marketing: People, Technology, Strategy (4th Edition)
by Christopher Lovelock
Hardcover, 720 Pages, Published 2004 by Prentice Hall, 4th Edition
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|  | | Services Marketing: People, Technology, Strategy
by Christopher & Wirtz, Jochen Lovelock
Paperback, Published 2005 by Pearson Education
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|  | | Managing Services: Marketing, Operations and Human Resources (2Rev Ed Edition)
by Christopher H. Lovelock
Hardcover, 496 Pages, Published 1992 by Prentice-Hall, 2Rev Ed Edition
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|  | | Services Marketing: An Asia-Pacific Perspective
by Christopher H. Lovelock
Hardcover, 636 Pages, Published 2001 by Prentice Hall (Europe)
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|  | | Product Plus: Product + Service Equals Competitive Advantage
by Christopher H. Lovelock
Hardcover, 224 Pages, Published 1993 by McGraw-Hill Education
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