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Books by David Aaker






Strategic Market Management(1st Edition)
Global Perspectives
by David A. Aaker, David Damien Mcloughlin, Michael J. Pont, Patrick Olivelle
Paperback, 368 Pages, Published 2010 by Wiley
International Edition
ISBN-13: 978-0-470-68975-2, ISBN: 0-470-68975-7






Brand Relevance(1st Edition)
Making Competitors Irrelevant
by David A. Aaker
Hardcover, 400 Pages, Published 2011 by Jossey-Bass
ISBN-13: 978-0-470-61358-0, ISBN: 0-470-61358-0






Developing Business Strategies(6th Edition)
by David A. Aaker
Hardcover, 352 Pages, Published 2001 by Wiley
ISBN-13: 978-0-471-06411-4, ISBN: 0-471-06411-4






Consumerism, 4th Ed.(4th Edition)
by David A. Aaker, George S. Day
Paperback, 512 Pages, Published 1982 by Free Press
ISBN-13: 978-0-02-900150-9, ISBN: 0-02-900150-1






Essentials of Marketing Research,(2nd Edition)
by Vineet Kumar, David A. Aaker, George S. Day
Hardcover, 512 Pages, Published 2001 by Wiley
International Edition
ISBN-13: 978-0-471-41235-9, ISBN: 0-471-41235-X






Brand Portfolio Strategy(Reprint)
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Paperback, 368 Pages, Published 2020 by Free Press
ISBN-13: 978-1-982146-52-8, ISBN: 1-982146-52-4






Marketing Research,(7th Edition)
by David A. Aaker, V. Kumar, George S. Day
Hardcover, 816 Pages, Published 2000 by Wiley
ISBN-13: 978-0-471-36340-8, ISBN: 0-471-36340-5






Strategic Market Management 11E(11th Edition)
by Christine Moorman, David A. Aaker
Paperback, 400 Pages, Published 2017 by John Wiley & Sons Inc
ISBN-13: 978-1-119-39220-0, ISBN: 1-119-39220-9






Strategic Market Management(10th Edition)
by David A. Aaker
Paperback, 336 Pages, Published 2013 by Wiley
ISBN-13: 978-1-118-58286-2, ISBN: 1-118-58286-1






Spanning Silos
The New CMO Imperative
by David A. Aaker, David Aker
Hardcover, 217 Pages, Published 2008 by Harvard Business Review Press
ISBN-13: 978-1-4221-2876-3, ISBN: 1-4221-2876-8






Strategic Market Management
by David A. Aaker
Paperback, 348 Pages, Published 1984 by John Wiley & Sons Inc
ISBN-13: 978-0-471-87110-1, ISBN: 0-471-87110-9






Brand Leadership
Building Assets In an Information Economy
by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker
Paperback, 368 Pages, Published 2009 by Free Press
Mobipocket_Ebook
ISBN-13: 978-1-4391-7291-9, ISBN: 1-4391-7291-9






Strategic Market Management(9th Edition)
(Strategic Market Managment)
by Professor David A. Aaker, Aakar D. A.
Paperback, 352 Pages, Published 2009 by Wiley
ISBN-13: 978-0-470-31724-2, ISBN: 0-470-31724-8






Strategic Market Management(8th Edition)
(Strategic Market Managment)
by David A. Aaker
Paperback, 336 Pages, Published 2007 by Wiley
ISBN-13: 978-0-470-05623-3, ISBN: 0-470-05623-1






Brand Portfolio Strategy(Reprint)
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Hardcover, 368 Pages, Published 2004 by Free Press
Mobipocket_Ebook
ISBN-13: 978-0-7432-4938-6, ISBN: 0-7432-4938-0






Managing Brand Equity(Reprint)
by David A. Aaker, Arnold Zweig
Hardcover, 299 Pages, Published 1991 by Free Press
Bargain Price
ISBN-13: 978-0-02-900101-1, ISBN: 0-02-900101-3






Building Strong Brands(9th Edition)
by David A.
Hardcover, 400 Pages, Published 1995 by Free Press
Mobipocket_Ebook
ISBN-13: 978-0-02-900151-6, ISBN: 0-02-900151-X






Building Strong Brands(Updated)
by David A. Aaker
Paperback, 380 Pages, Published 2002 by Simon & Schuster Ltd
ISBN-13: 978-0-7432-3213-5, ISBN: 0-7432-3213-5






Brand Leadership(1st Edition)
The Next Level of the Brand Revolution
by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker
Hardcover, 368 Pages, Published 2000 by Free Press
ISBN-13: 978-0-684-83924-0, ISBN: 0-684-83924-5






Strategic Market Management(12th Edition)
by David A. Aaker, Christine Moorman
482 Pages, Published 2023 by John Wiley & Sons
ISBN-13: 978-1-119-80286-0, ISBN: 1-119-80286-5



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