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Books 1 - 10 of 15 | Previous | Next


Three Way Scaling: A Guide to Multidimensional Scaling and Clustering (Quantitative Applications in the Social Sciences)
by Phipps Arabie, Douglas Carroll, Wayne S. DeSarbo
Paperback, 96 Pages, Published 1987 by Sage Publications, Inc

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IRCD Exploring Mrkt Research (3Rev Ed Edition)
by ZIKMUND, DESARBO
CD-ROM, Published 2005 by South-Western, Div of Thomson Learning, 3Rev Ed Edition

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Instru Edition Ess of Mrt Res (3Rev Ed Edition)
by ZIKMUND, DESARBO
Hardcover, Published 2005 by South-Western, Div of Thomson Learning, 3Rev Ed Edition

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Instru Ed Explor Mrkt Research (9Rev Ed Edition)
by ZIKMUND, DESARBO
Hardcover, Published 2005 by South-Western, Div of Thomson Learning, 9Rev Ed Edition

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Famscale: a Probabilistic Multidimensional Scaling Model for Accommodating Brand Familiarity in Positioning Maps
by Tammo H. A. Bijmolt, Michel Wedel, Wayne S. DeSarbo
Unknown Binding, 30 Pages, Published 1994 by Institute of Economic Research, University of Groningen

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The Desarbo Name in History
by Ancestry.com
Paperback, 80 Pages, Published 2007 by Ancestry.com

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Crisp: Customer Response-Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing : Technical Working Paper (Report)
by Wayne S. DeSarbo, Venkatram Ramaswamy
Unknown Binding, 27 Pages, Published 1994 by Marketing Science Institute

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A General Latent Class Stochastic Mds Methodology for Simultaneous Segmentation and Positioning
by Michel Wedel, Wayne S. DeSarbo
Unknown Binding, 35 Pages, Published 1994 by University of Groningen

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Semiparametric Estimation of Ultrametric Trees (Research report)
by Michel Wedel, Wayne S. DeSarbo
Paperback, 32 Pages, Published 1996 by University of Groningen

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Heterogeneous and nonproportional effects of marketing variables on brand switching: an application of a discrete time duration model
by Michel Wedel, Wagner A. Kamakura, Wayne S. DeSarbo
Unknown Binding, Published 1993 by Institute of Economic Research, University of Groningen

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Books 1 - 10 of 15 | Previous | Next


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