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 | | Marketing Metaphoria
by Gerald Zaltman, Lindsay H. Zaltman
Hardcover, 256 Pages, Published 2008 by Harvard Business School Press
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 | | How Customers Think: Essential Insights into the Mind of the Market
by Gerald Zaltman
Hardcover, 352 Pages, Published 2003 by Harvard Business School Press
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|
 | | Psychology for Management
by Thomas V. Bonoma, Gerald Zaltman
Paperback, 337 Pages, Published 1999 by Kent Pub Co
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|
 | | Innovations and Organizations
by Gerald Zaltman
Unknown Binding, 212 Pages, Published 1984 by R.E. Krieger Pub. Co
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|
 | | Consumer behavior: Basic findings and management implications
by Gerald Zaltman
Unknown Binding, Published 1987 by R.E. Krieger
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|
 | | Marketing Research: Fundamentals and Dynamics
by Gerald Zaltman, P.C. Burger
Unknown Binding, 744 Pages, Published 1975 by Holt,R.& W.
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|
 | | Theory Construction in Marketing: Some Thoughts on Thinking (Theories in Marketing Series)
by Gerald Zaltman
Hardcover, 232 Pages, Published 1982 by John Wiley & Sons Inc
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 | | Consumer Behaviour: Basic Findings and Management Implications (International Ed Edition)
by Gerald Zaltman, Melanie Wallendorf
Paperback, 582 Pages, Published 1981 by John Wiley & Sons Inc, International Ed Edition
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|
 | | Processes and phenomena of social change
by Gerald Zaltman
Unknown Binding, 463 Pages, Published 1978 by R. E. Krieger Pub. Co
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|
 | | Marketing: contributions from the behavioral sciences
by Gerald Zaltman
Unknown Binding, 163 Pages, Published 1965 by Harcourt, Brace & World
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| Books 1 - 10 of 34 | Previous | Next |