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Books 1 - 10 of 34 | Previous | Next


Marketing Metaphoria
by Gerald Zaltman, Lindsay H. Zaltman
Hardcover, 256 Pages, Published 2008 by Harvard Business School Press

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How Customers Think: Essential Insights into the Mind of the Market
by Gerald Zaltman
Hardcover, 352 Pages, Published 2003 by Harvard Business School Press

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Marketing Scientific and Technical Information
by William R. King (Editor), Gerald Zaltman (Editor)
Hardcover, 234 Pages, Published 1980 by Westview P.

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Innovations and Organizations
by Gerald Zaltman
Unknown Binding, 212 Pages, Published 1984 by R.E. Krieger Pub. Co

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Consumer behavior: Basic findings and management implications
by Gerald Zaltman
Unknown Binding, Published 1987 by R.E. Krieger

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Marketing Research: Fundamentals and Dynamics
by Gerald Zaltman, P.C. Burger
Unknown Binding, 744 Pages, Published 1975 by Holt,R.& W.

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Consumer Behaviour: Basic Findings and Management Implications (International Ed Edition)
by Gerald Zaltman, Melanie Wallendorf
Paperback, 582 Pages, Published 1981 by John Wiley & Sons Inc, International Ed Edition

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Processes and phenomena of social change
by Gerald Zaltman
Unknown Binding, 463 Pages, Published 1978 by R. E. Krieger Pub. Co

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The use of developmental and evaluative market research (Report)
by Gerald Zaltman
Unknown Binding, 48 Pages, Published 1989 by Marketing Science Institute

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The use of market research: An exploratory study of manager and researcher perspectives (Report / Marketing Science Institute)
by Gerald Zaltman
Unknown Binding, 60 Pages, Published 1980 by Marketing Science Institute

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Books 1 - 10 of 34 | Previous | Next


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