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Marketing, Management Support Systems: Principles, Tools, and Implementation (International Series in Quantitative Marketing)
by B. Wierenga, Gerrit Van Bruggen
Hardcover, 360 Pages, Published 2000 by Kluwer Academic Publishers

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Marketing Problem Solving Modes, Marketing Management Support Systems, and the Match Between the Two (Management report series)
by B. Wierenga, Gerrit Harm van Bruggen
Paperback, 48 Pages, Published 1996 by Erasmus Institute for Advanced Studies in Management, Erasmus Universiteit

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