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|  | | Strategic Asian Marketing: An Essential Guide for Managers
by Hean Tat Keh, Jeongwen Chiang
Paperback, 288 Pages, Published 2004 by Pearson Education
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|  | | Services Marketing in Asia (2Rev Ed Edition)
by Jochen Wirtz, Hean Tat Keh, Xiongwen Lu, Christopher Lovelock
Paperback, 720 Pages, Published 2004 by Pearson Education,Singapore, 2Rev Ed Edition
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