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Marketing of High-technology Products and Innovations (2nd Edition)
by Jakki J Mohr, Sanjit Sengupta, Stanley Slater
Paperback, 480 Pages, Published 2004 by Pearson Education, 2nd Edition

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Marketing of High-Technology Products and Innovations (2nd Edition)
by Jakki J Mohr, Sanjit Sengupta, Stanley Slater
Hardcover, 480 Pages, Published 2004 by Prentice Hall, 2nd Edition

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Marketing of High-Technology Products and Innovations (3rd Edition)
by Jakki J. Mohr, Sanjit Sengupta, Stanley Slater
Hardcover, 450 Pages, Published 2009 by Prentice Hall, 3rd Edition

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The role of communication strategy in channel member performance: Is more collaborative communication better? : working paper (Report)
by Jakki J Mohr
Unknown Binding, 37 Pages, Published 1994 by Marketing Science Institute

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Communicating with industrial customers: A conference summary (Report)
by Jakki J Mohr
Unknown Binding, 19 Pages, Published 1989 by Marketing Science Institute

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