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Books 1 - 7 of 7 | Previous | Next


Analyzing Multivariate Data (Duxbury Applied Series)
by James M. Lattin, Joel E. Samaha
CD-ROM, 556 Pages, Published 2003 by Thomson Brooks/Cole

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Identifying Competitive Brand Relationships When Consumers Seek Variety (Technical Working Paper, Report No 84-105)
by Leigh McAlister, James M. Lattin
Paperback, Published 1984 by Marketing Science Inst

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Das clevere Schlaufuchs Übungsbuch. Erfolgreich durch die 1. Klasse.
by James M. Lattin
Paperback, 144 Pages, Published 2003 by Gondrom Verlag GmbH

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Dynamics of Consumer Response to Price Discounts (Research Program Working Paper/Report No 88-111)
by James M. Lattin, Randolph E. Bucklin
Paperback, Published 1988 by Marketing Science Inst

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A Robust Approach to Thurstone Scaling (Research paper) (Rev Edition)
by James M. Lattin
Unknown Binding, 38 Pages, Published 1988 by Graduate School of Business, Stanford University, Rev Edition

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A theoretical rationale for everyday low pricing by grocery retailers (Research paper series / Graduate School of Business, Stanford University)
by James M Lattin
Unknown Binding, 38 Pages, Published 1991 by Graduate School of Business, Stanford University

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The dynamics of consumer response to price discounts (Report)
by James M Lattin
Unknown Binding, 32 Pages, Published 1988 by Marketing Science Institute

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