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|  | | Private Label Strategy: How to Meet the Store Brand Challenge (1st Edition)
by Nirmalya Kumar, Jan-Benedict E.M. Steenkamp
Hardcover, 270 Pages, Published 2007 by Harvard Business School Press, 1st Edition
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|  | | Agricultural Marketing and Consumer Behavior in a Changing World
by H.K. Wierenga (Editor), Aad Van Tilburg (Editor), Klaus G. Grunert (Editor), Jan-Benedict E. M. Steenkamp (Editor), Michel Wedel (Editor)
Hardcover, 332 Pages, Published 1997 by Kluwer Academic Publishers
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|  | | Mixture Model Analysis of Complex Samples (Research report)
by M. Wedel, Frenkel ter Hofstede, Jan Benedict E. M. Steenkamp
Paperback, 28 Pages, Published 1997 by University of Groningen
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