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Services Marketing: People, Technology, Strategy (6th Edition)
by Christopher H. Lovelock, Jochen Wirtz
Paperback, 672 Pages, Published 2007 by Pearson Education, 6th Edition

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Flying High in a Competitive Industry: Cost-effective Service Excellence at Singapore Airlines (INTSTDT Edition)
by Jochen Wirtz, Loizos Heracleous, Nitin Pangarkar
Hardcover, 248 Pages, Published 2006 by McGraw-Hill Professional, INTSTDT Edition

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Services Marketing (Prentice-Hall Series in Marketing) (6th Edition)
by Christopher Lovelock, Jochen Wirtz
Hardcover, 672 Pages, Published 2006 by Prentice Hall, 6th Edition

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Services Marketing in Asia (2Rev Ed Edition)
by Jochen Wirtz, Hean Tat Keh, Xiongwen Lu, Christopher Lovelock
Paperback, 720 Pages, Published 2004 by Pearson Education,Singapore, 2Rev Ed Edition

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Services Marketing: People, Technology, Strategy (5th Edition)
by Christopher Lovelock, Jochen Wirtz
Hardcover, 672 Pages, Published 2003 by Prentice Hall, 5th Edition

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Services Marketing: People, Technology, Strategy
by Christopher & Wirtz, Jochen Lovelock
Paperback, Published 2005 by Pearson Education

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Seven Faces of Singaporeans: Their Values, Aspirations and Lifestyles
by Kau Ah Keng, Tan Soo Jiuan, Jochen Wirtz
Paperback, 296 Pages, Published 1998 by Pearson Canada

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Marketing Channels: WITH "Services Marketing" AND "Internet Marketing, Strategy, Implementation and Practice AND "Principles of Direct and Database Marketing" (Coursepack Edition)
by Dave Chaffey, Alan Tapp, Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary, Christopher H. Lovelock, Jochen Wirtz
Paperback, Published 2007 by Financial Times/ Prentice Hall, Coursepack Edition

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Consumer satisfaction with services
by Jochen Wirtz
Unknown Binding, Published 1991 by University of London

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Revenue management: Resolving potential customer conflicts (Working paper series)
by Jochen Wirtz
Unknown Binding, 20 Pages, Published 2002 by Cornell University, Center for Hospitality Research

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Books 1 - 10 of 12 | Previous | Next


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