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|  | | Advertising & the Business of Brands: An Introduction to Careers & Concepts in Advertising & Marketing
by Bruce H. H. Bendinger, Ann Maxwell, Beth Barnes, Elizabeth Tucker, Anthony McGann, Robert Gustafson, Carla Lloyd, Tom Jordan, Jon Wardrip, Jim Avery, Dennis Altman, Alice Kendrick, Dennis Ganahl, Joe Bob Hester, James Marra
Paperback, 618 Pages, Published 2000 by Copy Workshop
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