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 | | Essentials of Services Marketing: Concepts, Strategies and Cases (International Ed Edition)
by K. Hoffman, John E.G. Bateson
Paperback, 608 Pages, Published 2005 by South-Western, Div of Thomson Learning, International Ed Edition
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 | | Essentials of Services Marketing (The Dryden Press Series in Marketing.) (Rev Ed Edition)
by Douglas K. Hoffman, John E.G. Bateson
Hardcover, 576 Pages, Published 1997 by South-Western, Div of Thomson Learning, Rev Ed Edition
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 | | The Effects of Perceived Control and Customer Crowding on the Service Experience (Working Paper, Report No 90-105)
by John E. G. Bateson, Michael K. M. Hui
Paperback, 68 Pages, Published 1990 by Marketing Science Inst
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 | | Conjoint Analysis Reliability: Empirical Findings
by David Reibstein, John E.G. Bateson, William Boulding
Paperback, Published 1987 by Marketing Science Inst
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 | | Essentials of Service Marketing : Concepts, Strategies and Cases (2nd Edition)
by K. Hoffman, John E.G. Bateson
Paperback, 528 Pages, Published 2001 by Thomson Press, 2nd Edition
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 | | Self-service consumer: An exploratory study (Research in marketing series)
by John E. G Bateson
Unknown Binding, Published 1983 by London Business School
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 | | Why we need services marketing (Working paper - Division of Research, Graduate School of Business Administration, Harvard University ; HBS 79-19)
by John E. G Bateson
Unknown Binding, Published 1979 by Division of Research, Graduate School of Business Administration, Harvard University
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 | | Perceived control and the service encounter (Research in marketing series)
by John E. G Bateson
Unknown Binding, Published 1983 by London Business School
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 | | The marketing research process in business organizations (Working paper / Division of Research, Graduate School of Business Administration, Harvard University)
by John E. G Bateson
Unknown Binding, Published 1981 by Division of Research, Graduate School of Business Administration, Harvard University
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 | | Alternative methods of reliability estimation for conjoint analysis (Research in marketing series)
by John E. G Bateson
Unknown Binding, 16 Pages, Published 1983 by London Business School
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