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 | | Strategic Brand Management
by Larry Percy, and International Consultant in Marketing Communications and Brand Strategy Elliott, Richard University
Paperback, 288 Pages, Published 2006 by OUP Oxford
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 | | Strategic Advertising Management (2nd Edition)
by Larry Percy, Richard Communications and Brand Strategyssor of Marketing and Elliott
Paperback, 364 Pages, Published 2005 by OUP Oxford, 2nd Edition
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 | | Stratgeies for Implementing Integrated Marketing Communications
by Larry Percy
Hardcover, 256 Pages, Published 1997 by McGraw-Hill Contemporary
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 | | Strategic Integrated Marketing Communications (1st Edition)
by Larry Percy
Paperback, 375 Pages, Published 2008 by Butterworth Heinemann, 1st Edition
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 | | Advertising Communications and Promotion Management (McGraw-Hill Series in Marketing) (2Rev Ed Edition)
by John R. Rossiter, Larry Percy
Hardcover, 672 Pages, Published 1997 by McGraw-Hill Education (ISE Editions), 2Rev Ed Edition
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 | | Training With Cerutty: Revolutionary Track and Field Techniques
by Larry Myers
Paperback, 174 Pages, Published 1977 by World Publications
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 | | Advertising and Promotion Management: Instructor's Manual
by John R. Rossiter, Larry Percy
Hardcover, 649 Pages, Published 1988 by McGraw-Hill Education
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 | | Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace (Haworth Marketing Resources)
by Larry Percy, L. Percy (Editor)
Hardcover, 270 Pages, Published 2008 by Haworth Press Inc
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 | | Advertising and Consumer Psychology
by Larry Percy (Editor), Arch G. Woodside (Editor)
Hardcover, 428 Pages, Published 1983 by Rowman & Littlefield Publishers
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 | | The a-B-E Model of Benefit Focus in Advertising (Working paper series)
by John R. Rossiter, Larry Percy
Paperback, 49 Pages, Published 1999 by Australian Graduate School of Management, University of New South Wales
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