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 | | Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) (2Rev Ed Edition)
by Michel Wedel, Wagner A. Kamakura
Hardcover, 382 Pages, Published 1999 by Kluwer Academic Publishers, 2Rev Ed Edition
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|
 | | Building Models for Marketing Decisions (International Series in Quantitative Marketing)
by P.S.H. Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert
Paperback, 664 Pages, Published 2000 by Kluwer Academic Publishers
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|
 | | Visual Marketing: From Attention to Action (Marketing and Consumer Psychology): From Attention to Action (Marketing and Consumer Psychology) (1st Edition)
by Michel Wedel (Editor), Rik Pieters (Editor)
Hardcover, 320 Pages, Published 2007 by Lawrence Erlbaum Associates Inc,US, 1st Edition
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|
 | | Statistical Data-Fusion for Cross-Tabulation (Research report)
by Wagner A. Kamakura, Michel Wedel
Paperback, 35 Pages, Published 1996 by University of Groningen
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|
 | | Undirected Visual Attention to Adverting: a Segment-Level Analysis (Research report)
by Edward Rosbergen, Rik G. M. Pieters, Michel Wedel
Unknown Binding, 51 Pages, Published 1995 by Graduate School/Research Institute Systems, Organisation and Management, University of Groningen
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|
 | | An investigation into multidimensional scaling: task effects on similarity data and solutions of MAXSCAL
by Tammo H. A. Bijmolt, Michel Wedel
Unknown Binding, Published 1993 by University of Groningen, Institute of Economic Research
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|
 | | Famscale: a Probabilistic Multidimensional Scaling Model for Accommodating Brand Familiarity in Positioning Maps
by Tammo H. A. Bijmolt, Michel Wedel, Wayne S. DeSarbo
Unknown Binding, 30 Pages, Published 1994 by Institute of Economic Research, University of Groningen
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|
 | | Assessing the Stability of the Loadings in Exploratory Factor Analysis: the Usefulness of Pca
by Wim P. Krijnen, Michel Wedel
Unknown Binding, 18 Pages, Published 1994 by Graduate School Research Institute Systems, Organisation and Management, University of Groningen
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|
 | | Assessing the Effects of Abstract Attributes and Brand Familiarity in Conjoint Choice Experiments (Research report / University of Groningen)
by Michel Wedel
Unknown Binding, Published 1995 by University of Groningen
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|
 | | Famscale: a Probabilistic Multidimensional Scaling Model for Accommodating Brand Familiarity in Positioning Maps
by Tammo H. A. Bijmolt, Michel Wedel, Wayne S. DeSarbo
Unknown Binding, 30 Pages, Published 1994 by Institute of Economic Research, University of Groningen
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| Books 1 - 10 of 23 | Previous | Next |