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Building Implementable Marketing Models
by Philippe A. Naert, Peter S.H. Leeflang (Editor)
Paperback, 418 Pages, Published 1978 by Kluwer Academic Publishers

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Building Implementable Marketing Models
by Philippe A. Naert, Peter S.H. Leeflang (Editor)
Hardcover, 418 Pages, Published 1978 by Kluwer Academic Publishers

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Advertising and Industry Sales: An Empirical Study of the German Cigarette Industry
by Peter S H. Leeflang
Unknown Binding, Published 1980 by Groningen University

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On the application of generalized least squares methods to logically consistent market share models (Memorandum from Institute of Economic Research, Faculty of Economics, University of Groningen)
by Peter S. H Leeflang
Unknown Binding, 38 Pages, Published 1979 by Institute of Economic Research, Faculty of Economics, University of Groningen]

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Advertising and Industry Sales: An Empirical Study of the German Cigarette Industry
by Peter S H. Leeflang
Unknown Binding, Published 1981 by Groningen University

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Estimating the Parameters of Market Share Models at Different Levels of Aggregation With Examples from the German Gigarette Industry
by Peter S H. Leeflang
Unknown Binding, Published 1981 by Groningen University

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Commentary on Peter Leeflang and Dick Wittink's " Building Models for Marketing Decisions: Past, Present and Future " (Working papers)
by Hubert Gatignon
Paperback, 12 Pages, Published 2000 by INSEAD

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