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|  | | Marketing Metrics: 50+ Metrics Every Executive Should Master (1st Edition)
by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Hardcover, 384 Pages, Published 2006 by Wharton School Publishing, 1st Edition
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|  | | Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)
by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Paperback, 352 Pages, Published 2008 by Financial Times/ Prentice Hall
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