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Advertising Management (5th Edition)
by MYERS JOHN G., AAKER DAVID A. BATRA RAJEEV
Paperback, 768 Pages, Published 1995 by Prentice Hall India, 5th Edition

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Marketing Issues in Transitional Economics (William Davidson Institute Series on Transitional and Emergi)
by Rajeev Batra (Editor)
Hardcover, 304 Pages, Published 1999 by Kluwer Academic Publishers

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Advertising Management (Prentice Hall International Editions) (5th Edition)
by Rajeev Batra, John G. Myers, David A. Aaker
Paperback, 754 Pages, Published 1996 by Pearson Education, 5th Edition

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Persuasive Imagery: A Consumer Response Perspective (Advertising & Consumer Psychology): A Consumer Response Perspective (Advertising & Consumer Psychology)
by Linda M. Scott, Rajeev Batra
Hardcover, 464 Pages, Published 2003 by Lawrence Erlbaum Associates Inc,US

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Advertising Management (4Rev Ed Edition)
by David A. Aaker, John G. Myers, Rajeev Batra
Paperback, 624 Pages, Published 1991 by Pearson US Imports & PHIPEs, 4Rev Ed Edition

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Advertising Management (5th Edition)
by Rajeev Batra, David A. Aaker, John G. Myers
Hardcover, 754 Pages, Published 1996 by Prentice Hall, 5th Edition

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