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Cable TV Advertising In Search of the Right Formula by Rajeev Batra, Rashi Glazer Hardcover, 199 Pages, Published 1989 by Praeger ISBN-13: 978-0-89930-406-9, ISBN: 0-89930-406-0 |
The Psychology of Design(1st Edition) Creating Consumer Appeal by Rajeev Batra, Colleen Seifert, Diann Brei Paperback, 376 Pages, Published 2015 by Routledge ISBN-13: 978-0-7656-4760-3, ISBN: 0-7656-4760-5 |
Leveraging Consumer Psychology for Effective Health Communications(1st Edition) The Obesity Challenge by Rajeev Batra, Punam Anand Keller, Victor J. Strecher Paperback, 406 Pages, Published 2011 by Routledge ISBN-13: 978-0-7656-2718-6, ISBN: 0-7656-2718-3 |
The New Emerging Market Multinationals(1st Edition) Four Strategies for Disrupting Markets and Building Brands by Rajeev Batra, Amitava Chattopadhyay, Aysegul Ozsomer Hardcover, 320 Pages, Published 2012 by Mcgraw-Hill ISBN-13: 978-0-07-178289-0, ISBN: 0-07-178289-3 |
Marketing Issues in Transitional Economies(Reprint) by Rajeev Batra Paperback, 287 Pages, Published 2012 by Springer ISBN-13: 978-1-4613-7275-2, ISBN: 1-4613-7275-5 |
Advertising Management(5th Edition) by Rajeev Batra, John G. Myers, David A. Aaker Hardcover, 754 Pages, Published 1995 by Prentice Hall ISBN-13: 978-0-13-305715-7, ISBN: 0-13-305715-1 |
Advertising Management(4th Edition) by David A. Aaker, Rajeev Batra, John G. Myers Hardcover, 1,024 Pages, Published 1992 by Prentice Hall ISBN-13: 978-0-13-014101-9, ISBN: 0-13-014101-1 |
Leveraging Consumer Psychology for Effective Health Communications(1st Edition) The Obesity Challenge by Rajeev Batra, Victor J. Strecher, Punam Anand Keller, Anand Keller, Amand Keller Hardcover, 406 Pages, Published 2011 by Routledge Mobipocket_Ebook ISBN-13: 978-0-7656-2717-9, ISBN: 0-7656-2717-5 |
Persuasive Imagery(1st Edition) A Consumer Response Perspective (Advertising and Consumer Psychology) by Rajeev Batra, Linda M. Scott Hardcover, 464 Pages, Published 2003 by Routledge ISBN-13: 978-0-8058-4202-9, ISBN: 0-8058-4202-0 |
Marketing Issues in Transitional Economies (The William Davidson Institute Series on Transitional and Emerging Economies) by Rajeev Batra, William Davidson Institute Hardcover, 287 Pages, Published 1999 by Springer ISBN-13: 978-0-7923-8498-4, ISBN: 0-7923-8498-9 |
Persuasive Imagery(1st Edition) A Consumer Response Perspective by Linda M. Scott, Rajeev Batra Paperback, 464 Pages, Published 2015 by Routledge ISBN-13: 978-1-138-86130-5, ISBN: 1-138-86130-8 |
Marketing Issues in Transitional Economies by Rajeev Batra Paperback, 302 Pages, Published 2011 by Springer ISBN-13: 978-1-4615-5010-5, ISBN: 1-4615-5010-6 |
P and G Engaging Customers Through Branded Entertainment by Rajeev Batra, Grace Augustine Published 2009 ISBN-13: 978-1-61674-445-8, ISBN: 1-61674-445-6 |
Advertising Management Aaker, David A.; Myers, John G. and Bat.(4th Edition) by David A. Aaker, Rajeev Batra, John G. Myers Paperback, 624 Pages, Published 1991 by Pearson Education (Us) ISBN-13: 978-0-13-009150-5, ISBN: 0-13-009150-2 |
The New Direct Marketing(3rd Edition) How to Implement A Profit-Driven Database Marketing Strategy by David Shepard Associates, John Jameson, Rajeev Batra Hardcover, 736 Pages, Published 1999 by Mcgraw-Hill ISBN-13: 978-0-07-058056-5, ISBN: 0-07-058056-1 |
The Psychology of Design Creating Consumer Appeal by Rajeev Batra, Colleen Seifert, Diann Brei 376 Pages, Published 2015 by Routledge ISBN-13: 978-1-317-50210-4, ISBN: 1-317-50210-8 |
Leveraging Consumer Psychology for Effective Health Communications The Obesity Challenge by Rajeev Batra, Victor J. Strecher, Punam Anand Keller Digital, 406 Pages, Published 2015 by Routledge ISBN-13: 978-1-317-46616-1, ISBN: 1-317-46616-0 |
The New Emerging Market Multinationals Four Strategies for Disrupting Markets and Building Brands by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer 320 Pages, Published 2012 by Mcgraw Hill Professional ISBN-13: 978-0-07-178290-6, ISBN: 0-07-178290-7 |
Nation Branding by Rajeev Batra, Grace Augustine Published 2009 ISBN-13: 978-1-61674-282-9, ISBN: 1-61674-282-8 |
Advertising Management(5th Edition) International Edition (Prentice Hall International Editions) by David A. Aaker, Rajeev Batra, John G. Myers Paperback, 754 Pages, Published 1995 by Pearson ISBN-13: 978-0-13-520917-2, ISBN: 0-13-520917-X |
Rajeev Batra