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Books 1 - 9 of 9 | Previous | Next


Customer Equity: Building and Managing Relationships as Valuable Assets
by Robert C Blattberg, Gary Getz, Jacquelyn S Thomas
Hardcover, 228 Pages, Published 2001 by Harvard Business School Press

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Sales Promotion: Concepts, Methods, and Strategies (Facsimile Edition)
by Robert C. Blattberg
Paperback, Published 1995 by Prentice Hall, Facsimile Edition

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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing)
by Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
Hardcover, 872 Pages, Published 2008 by Springer-Verlag New York Inc.

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Sales Promotion: Concepts, Methods, and Strategies
by Robert C. Blattberg
Hardcover, 969 Pages, Published 1991 by Prentice Hall

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Economy in Transition
by Robert C. Blattberg (Editor)
Hardcover, 142 Pages, Published 1976 by New York U.P.

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Marketing Information Revolution
by Robert C. Blattberg (Editor)
Hardcover, 373 Pages, Published 1994 by Harvard Business School Press

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Economy in Transition
by Robert C. Blattberg (Editor)
Paperback, 142 Pages, Published 1976 by New York U.P.

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Category management: ... a series of implementation guides
by Robert C Blattberg
Unknown Binding, Published 1995 by Research Dept., Food Marketing Institute

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Estimators of the Parameters of the Student Distribution and Other Fat-Tailed Distributions (Report)
by Robert C. Blattberg, Nicholas J. Gonedes
Unknown Binding, Published 1975 by University of Chicago, Department of Economics

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