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Books by Robert Blattberg






Customer Equity
Building and Managing Relationships As Valuable Assets
by Robert C. Blattberg, Jacquelyn S. Thomas, Gary Getz
Hardcover, 228 Pages, Published 2001 by Harvard Business Review Press
ISBN-13: 978-0-87584-764-1, ISBN: 0-87584-764-1






Database Marketing
Analyzing and Managing Customers (International Series in Quantitative Marketing)
by Robert C. Blattberg, Scott A. Neslin, Byung-Do Kim, Pyŏng-Do Kim
Paperback, 872 Pages, Published 2008 by Springer
ISBN-13: 978-0-387-72578-9, ISBN: 0-387-72578-4






Database Marketing(2008th Edition)
Analyzing and Managing Customers (International Series in Quantitative Marketing)
by Robert C. Blattberg, Scott A. Neslin, Byung-Do Kim
Paperback, 872 Pages, Published 2009 by Springer
ISBN-13: 978-1-4419-0332-7, ISBN: 1-4419-0332-1






Sales Promotion(1st Edition)
Concepts, Methods, and Strategies
by Robert C. Blattberg, Scott A. Neslin
Paperback, 528 Pages, Published 1995 by Prentice Hall
Facsimile
ISBN-13: 978-0-13-442302-9, ISBN: 0-13-442302-X






The Economy in Transition
(The Key issues lecture series)
by Robert C. Blattberg
Paperback, 142 Pages, Published 1976 by New York University Press
ISBN-13: 978-0-8147-1761-5, ISBN: 0-8147-1761-6






The Economy in Transition
(The Key issues lecture series)
by Robert C. Blattberg
Hardcover, 142 Pages, Published 1976 by New York University Press
ISBN-13: 978-0-8147-1760-8, ISBN: 0-8147-1760-8






Sales Promotion
Concepts, Methods and Strategies
by Robert C. Blattberg, Scott A. Neslin, Richard C. Blattberg
Hardcover, 969 Pages, Published 1990 by Prentice Hall
ISBN-13: 978-0-13-788167-3, ISBN: 0-13-788167-3






The Marketing Information Revolution
by Robert C. Blattberg, Rashi Glazer, John D. Little
Hardcover, 373 Pages, Published 1994 by Harvard Business School Press
ISBN-13: 978-0-87584-329-2, ISBN: 0-87584-329-8






Perspectives on Promotion and Database Marketing(Illustrated)
The Collected Works by Robert C. Blattberg
by Greg M. Allenby, Robert C. Blattberg, Greg Martin Allenby
Hardcover, 332 Pages, Published 2010 by World Scientific Publishing Company
ISBN-13: 978-981-4287-05-0, ISBN: 981-4287-05-9






Database Marketing(1st Edition)
Analyzing and Managing Customers
by Robert C. Blattberg
Paperback, 896 Pages, Published 2010 by N/A
ISBN-13: 978-81-8489-384-7, ISBN: 81-8489-384-1

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Robert Blattberg

Byung-Do Kim

Scott Neslin

Jacquelyn Thomas

Gary Getz

Blattberg, Robert C.,

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