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 | | Driving Customer Equity: How Lifetime Customer Value Is Reshaping Corporate Strategy
by Roland T. Rust, Valarie A. Zeithaml, Katherine Lemon, et al
Hardcover, 304 Pages, Published 2000 by Free Press
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|
 | | Customer Equity Management (Pap/Cdr Edition)
by Roland T. Rust, Katherine N. Lemon, Das Narayandas
Paperback, 324 Pages, Published 2004 by Prentice Hall, Pap/Cdr Edition
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|
 | | E-Service: New Directions in Theory and Practice
by Roland T. Rust (Editor), P.K. Kannan (Editor)
Hardcover, 336 Pages, Published 2002 by M.E. Sharpe
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|
 | | Service Marketing+Readings(Pkg
by Roland T. Rust
Paperback, Published 1997 by Prentice Hall
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|
 | | Do You Really Want It That Much...more!
by Jonathan Faiers, Volker Eichelmann, Roland Rust
Paperback, 80 Pages, Published 1998 by Ursula Blickle Stiftung
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|
 | | Advertising Media Models: A Practical Guide
by Roland T. Rust
Hardcover, 159 Pages, Published 1986 by The Free Press
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|
 | | Eeg Response to Advertisements in Print and Broadcast Media *Working Paper, Report No 85-111)
by Roland T. Rust, Linda L. Price, V. Kumar
Paperback, Published 1990 by Marketing Science Inst
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|
 | | Return on Quality : Making Service Quality Financially Accountable : Technical Working Paper (Report / Marketing Science Institute)
by Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham
Unknown Binding, 34 Pages, Published 1994 by Marketing Science Institute
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|
 | | The relation of certain meteorological factors to the infection of eastern white pine by the blister-rust fungus, (New York State College of Forestry at Syracuse University. Technical publication)
by Ray Roland Hirt
Unknown Binding, 65 Pages, Published 1942 by New York State College of Forestry
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|
 | | Programming holes: Opportunities for cable networks (Research working paper series)
by Roland T Rust
Unknown Binding, 20 Pages, Published 1987 by Columbia Institute for Tele-Information, Columbia Business School
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