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Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultures and Markets (New Ed Edition)
by Sicco Van Gelder
Paperback, 260 Pages, Published 2005 by Kogan Page Ltd, New Ed Edition

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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets
by Sicco Van Gelder
Hardcover, 260 Pages, Published 2003 by Kogan Page Ltd

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Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands: How the New Values of Transparency and Integrity Are Changing the World of Brands
by Nicholas Ind, Chris Macrae, Thomas Gad, John Caswell, Simon Anholt, Sicco van Gelder, Jack Yan, et al, John Moore (Editor)
Hardcover, 236 Pages, Published 2003 by Kogan Page Ltd

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