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Services Branding: Methods Organisations Use to Identify and Sustain Values (Working Papers 2002)
by L.De Chernatony, Susan Drury, Susan Segal Morn
Paperback, 34 Pages, Published 2002 by Birmingham Business School

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Building a Services Brand: Stages, People and Orientations (Working Papers 2002)
by L.De Chernatony, Susan Drury, Susan Segal Morn
Paperback, 38 Pages, Published 2002 by Birmingham Business School

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The Value of Triangulation: A Case Study on Measuring Brand Success (Working Papers 2002)
by L.De Chernatony, Susan Drury, Susan Segal Morn
Paperback, 26 Pages, Published 2002 by Birmingham Business School

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