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 |  |  | Services Branding: Methods Organisations Use to Identify and Sustain Values (Working Papers 2002) by L.De Chernatony, Susan Drury, Susan Segal Morn Paperback, 34 Pages, Published 2002 by Birmingham Business School
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 |  |  | Building a Services Brand: Stages, People and Orientations (Working Papers 2002) by L.De Chernatony, Susan Drury, Susan Segal Morn Paperback, 38 Pages, Published 2002 by Birmingham Business School
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 |  |  | The Value of Triangulation: A Case Study on Measuring Brand Success (Working Papers 2002) by L.De Chernatony, Susan Drury, Susan Segal Morn Paperback, 26 Pages, Published 2002 by Birmingham Business School
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