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|  | | Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work
by Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard
Hardcover, 272 Pages, Published 2005 by John Wiley & Sons
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|  | | Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing and Reporting Customer Satisfaction Measurement Programs
by Terry G. Vavra
Hardcover, 490 Pages, Published 1997 by Society of Automotive Engineers (SAE)
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|  | | Relationship Marketing: Aftermarketing Strategies to Keep Customers for Life
by Terry G. Vavra
Hardcover, 300 Pages, Published 1992 by McGraw-Hill Inc.,US
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|  | | Customer Satisfaction Measurement for ISO 9001- 2001: A Practitioner's Guide for Process Improvement & Certification (Har/Cdr Edition)
by Terry G. Vavra
Hardcover, 200 Pages, Published 2001 by ASQ Quality Press, Har/Cdr Edition
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