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|  | | Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work
by Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard
Hardcover, 272 Pages, Published 2005 by John Wiley & Sons
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|  | | Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
by Lerzan Aksoy (Editor), David Bejou (Editor), Timothy L. Keiningham (Editor)
Paperback, 144 Pages, Published 2006 by Best Business Books
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|  | | Service Marketing: Quality and Financial Impact with Software
by Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham
Hardcover, 508 Pages, Published 1996 by Prentice Hall
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|  | | Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
by David Bejou (Editor), Timothy L. Keiningham (Editor), Lerzan Aksoy (Editor)
Hardcover, 144 Pages, Published 2006 by Haworth Pr Inc
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|  | | Return on Quality : Making Service Quality Financially Accountable : Technical Working Paper (Report / Marketing Science Institute)
by Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham
Unknown Binding, 34 Pages, Published 1994 by Marketing Science Institute
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