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Services Marketing: Integrating Customer Focus Across the Firm
by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Paperback, 623 Pages, Published 2008 by McGraw Hill Higher Education

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Services Marketing (5th Edition)
by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Paperback, 768 Pages, Published 2008 by McGraw-Hill Higher Education, 5th Edition

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Driving Customer Equity: How Lifetime Customer Value is Reshaping Corporate Strategy: How Lifetime Customer Value Is Reshaping Corporate Strategy
by Roland T. Rust, Valarie A. Zeithaml, Katherine Lemon, et al
Hardcover, 304 Pages, Published 2000 by Free Press

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Services Marketing: Integrating Customer Focus Across the Firm (3Rev Ed Edition)
by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Hardcover, 688 Pages, Published 2002 by McGraw-Hill Publishing Co., 3Rev Ed Edition

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Services Marketing (4th Edition)
by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Paperback, 624 Pages, Published 2005 by McGraw-Hill Higher Education, 4th Edition

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Services Marketing (3Rev Ed Edition)
by Valarie A. Zeithaml, Mary Jo Bitner
Paperback, 624 Pages, Published 2002 by McGraw Hill Higher Education, 3Rev Ed Edition

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Services Marketing (5th Edition)
by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Hardcover, 736 Pages, Published 2008 by McGraw-Hill Higher Education, 5th Edition

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Services Marketing (Mcgraw-Hill Series in Marketing)
by Valarie A. Zeithaml, Mary Jo Bitner
Hardcover, 700 Pages, Published 1996 by McGraw-Hill Inc.,US

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Price and Brand Name As Indicators of Quality Dimensions (Working Paper, Report No 91-130)
by Merrie Brucks, Valarie A. Zeithaml
Paperback, Published 1991 by Marketing Science Inst

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A conceptual framework for understanding e-service quality: Implications for future research and managerial practice (Report)
by Valarie A Zeithaml
Unknown Binding, 46 Pages, Published 2000 by Marketing Science Institute

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Books 1 - 10 of 27 | Previous | Next


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