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|  | | Services Marketing: Integrating Customer Focus Across the Firm
by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Paperback, 623 Pages, Published 2008 by McGraw Hill Higher Education
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|  | | Services Marketing (4th Edition)
by Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Paperback, 624 Pages, Published 2005 by McGraw-Hill Higher Education, 4th Edition
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|  | | Services Marketing (5th Edition)
by Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Paperback, 768 Pages, Published 2008 by McGraw-Hill Higher Education, 5th Edition
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|  | | Services Marketing: Integrating Customer Focus Across the Firm (3Rev Ed Edition)
by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Hardcover, 688 Pages, Published 2002 by McGraw-Hill Publishing Co., 3Rev Ed Edition
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|  | | Driving Customer Equity: How Lifetime Customer Value is Reshaping Corporate Strategy: How Lifetime Customer Value Is Reshaping Corporate Strategy
by Roland T. Rust, Valarie A. Zeithaml, Katherine Lemon, et al
Hardcover, 304 Pages, Published 2000 by Free Press
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|  | | Services Marketing (Mcgraw-Hill Series in Marketing)
by Valarie A. Zeithaml, Mary Jo Bitner
Hardcover, 700 Pages, Published 1996 by McGraw-Hill Inc.,US
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|  | | Services Marketing (4th Edition)
by Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Hardcover, 736 Pages, Published 2005 by McGraw-Hill Higher Education, 4th Edition
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|  | | Servqual: A Multiple-Item Scale for Measuring Customer Perceptions of Service Quality (Report No. 86-108)
by A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry
Paperback, Published 1986 by Marketing Science Inst
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|  | | Review of Marketing 1990: 004
by Valarie Zeithaml
Hardcover, Published 1990 by Amer Marketing Assn
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|  | | Services Marketing
by Valarie a / bitner, Mary Jo zeithaml
Paperback, Published 2003 by Mcgraw Hill
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