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| Books 1 - 10 of 18 | Previous | Next |
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 | | Africa Rising: How 900 Million African Consumers Offer More Than You Think (1st Edition)
by Vijay Mahajan
Hardcover, 288 Pages, Published 2008 by Wharton School Publishing, 1st Edition
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 | | Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
by Yoram (Jerry) Wind, Vijay Mahajan
Paperback, 368 Pages, Published 2001 by Financial Times/ Prentice Hall
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 | | Digital Marketing: Global Strategies from the World's Leading Experts
by Jerry Wind, Vijay Mahajan
Paperback, 416 Pages, Published 2001 by John Wiley & Sons
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 | | The 86 percent solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
by Vijay Mahajan, Kamini Banga
Hardcover, 256 Pages, Published 2005 by Wharton School Publishing
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 | | The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Year (1st Edition)
by Vijay Mahajan, Kamini Banga
Mass Market Paperback, 256 Pages, Published 2005 by Pearson, 1st Edition
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 | | Models for Innovation Diffusion: Quantitative Applications in the Social Sciences
by Vijay Mahajan, Robert A. Peterson
Paperback, 88 Pages, Published 1985 by Sage Publications, Inc
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 | | New-product Diffusion Models (International Series in Quantitative Marketing)
by Vijay Mahajan (Editor), Eitan Muller (Editor), Yoram Wind (Editor)
Hardcover, 376 Pages, Published 2000 by Springer
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 | | An approach to assess the importance of brand equity in acquisition decisions (Report)
by Vijay Mahajan
Unknown Binding, 23 Pages, Published 1993 by Marketing Science Institute
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 | | An approach to assess the importance of brand equity in acquisition decisions
by Vijay Mahajan, Vithala R. Rao, Rajendra K. Srivastava
Unknown Binding, Published 1993 by Marketing Science Institute
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 | | Stochastic Dominance Rule for Product Portfolio Analysis
by Vijay Mahajan
Unknown Binding, Published 1980 by University of Pennsyvania
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