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 | | Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) (2Rev Ed Edition)
by Michel Wedel, Wagner A. Kamakura
Hardcover, 382 Pages, Published 1999 by Kluwer Academic Publishers, 2Rev Ed Edition
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|
 | | Measuring Consumer Perceptions of Brand Quality With Scanner Data: Implication for Brand Equity (Technical Working Paper, Report No 91-122)
by Wagner A. Kamakura, Gary D. Russell
Paperback, Published 1991 by Marketing Science Inst
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 | | Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
by Michel Wedel, Wagner A. Kamakura
Hardcover, 400 Pages, Published 1997 by Kluwer Academic Publishers
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|
 | | Statistical Data-Fusion for Cross-Tabulation (Research report)
by Wagner A. Kamakura, Michel Wedel
Paperback, 35 Pages, Published 1996 by University of Groningen
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|
 | | Tailored interviewing: An application of items response theory for cost effective surveys (Working paper / Owen Graduate School of Management, Vanderbilt University)
by Wagner a Kamakura
Unknown Binding, Published 1986 by Owen Graduate School of Management, Vanderbilt University
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|
 | | Heterogeneous and nonproportional effects of marketing variables on brand switching: an application of a discrete time duration model
by Michel Wedel, Wagner A. Kamakura, Wayne S. DeSarbo
Unknown Binding, Published 1993 by Institute of Economic Research, University of Groningen
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|
 | | Productivity assessment of retail outlets
by Wagner a Kamakura
Unknown Binding, Published 1994 by School of Management, State University of New York-Buffalo
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|
 | | The Information Content of Response Latencies in Conjoint Choice Experiments (Research report)
by Marinus E. Haaijer, Wagner A. Kamakura, Michel Wedel
Paperback, 27 Pages, Published 1998 by Graduate School/Research Institute Systems, Organisation and Management
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|
 | | A Simulated Likelihood Latent Variable Approach for Incomplete Mixed Outcome Data (Research report)
by Wagner A. Kamakura, Michel Wedel
Paperback, 36 Pages, Published 1998 by Graduate School/Research Institute Systems, Organisation and Management
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|
 | | Life-Style Segmentation With Tailored Interviewing
by Wagner A. Kamakura, Michel Wedel
Unknown Binding, 32 Pages, Published 1994 by Graduate School Research Institute Systems, Organisation and Management, University of Groningen
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