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|  | | Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research: Multi-item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research) (2Rev Ed Edition)
by William O. Bearden, Richard G. Netemeyer
Hardcover, 552 Pages, Published 1998 by Sage Publications, Inc, 2Rev Ed Edition
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|  | | Scaling Procedures: Issues and Applications
by Richard G. Netemeyer, William O. Bearden, Subhash Sharma
Paperback, 224 Pages, Published 2003 by Sage Publications, Inc
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|  | | Marketing: Principles and Perspectives w/Powerweb, /e (Paperback): Principles and Perspectives: With Powerweb (McGraw-Hill/Irwin Series in Marketing) (4th Edition)
by William O Bearden, Thomas N Ingram, Raymond W LaForge
Paperback, 640 Pages, Published 2003 by McGraw-Hill Higher Education, 4th Edition
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|  | | Marketing: Principles and Perspectives (Looseleaf) W/Online Learning Center Premium Content Card + Smartsims with Book(s) (5 Unbnd/CD Edition)
by William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
Loose Leaf, Published 2005 by Irwin/McGraw-Hill, 5 Unbnd/CD Edition
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|  | | Marketing, Principles & Perspectives (3rd Ed Edition)
by William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
Paperback, 640 Pages, Published 2000 by McGraw Hill Higher Education, 3rd Ed Edition
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|  | | Marketing: Principles and Perspectives
by William O. Bearden
Paperback, 588 Pages, Published 2005 by Irwin/McGraw-Hill
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|  | | Marketing: Principles & Perspectives (2nd Spiral Edition)
by William O. Bearden, Thomas N. Ingram, Raymond W. Laforge
Paperback, Published 1999 by Richard D Irwin, 2nd Spiral Edition
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|  | | Marketing Career Guide
by William O. Bearden
Paperback, 160 Pages, Published 1995 by Irwin Professional Publishing,U.S.
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|  | | Scaling Procedures: Issues and Applications
by Richard G. Netemeyer, William O. Bearden, Subhash Sharma
Hardcover, 224 Pages, Published 2003 by Sage Publications, Inc
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|  | | Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research: Multi-item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
by William O. Bearden, Richard G. Netemeyer, Mary F. Mobley
Hardcover, 365 Pages, Published 1993 by Sage Publications, Inc
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