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271-276
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|  | | Organizing and Implementing the Marketing Effort: Text and Cases
by Frank V. Cespedes
Hardcover, 818 Pages, Published 1991
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|  | | Marketing Management and Strategy (2nd Edition)
by Peter Doyle
Paperback, 465 Pages, Published 1998, 2nd Edition
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|  | | Business Marketing Management: A Strategic View of the Industrial and Organizational Markets
by Michael D. Hutt, Thomas W. Speh
Hardcover, 760 Pages, Published 1991, 4th Edition
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|  | | Managing Services Marketing: Text and Readings (Dryden Press Series in Marketing)
by John E.G. Bateson
Hardcover, 471 Pages, Published 1998, 4 Edition
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|  | | Decisions in Marketing: Cases and Text
by Lawrence J. Ring, Derek A. Newton, Neil H. Bordon, Paul W. Farris
Hardcover, 800 Pages, Published 1989, 2nd ed. Edition
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|  | | Strategic Marketing Management Theory (Hm Business College Titles)
by Carol H. Anderson, Julian Vincze
Paperback, 448 Pages, Published 1999, 1 Edition
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