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|  | | Value-at-Risk: Theory and Practice
by Glyn A. Holton
Hardcover, 405 Pages, Published 2003, 1 Edition
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|  | | Strategic Marketing
by David W. Cravens
Hardcover, 768 Pages, Published 1999, 6 Sub Edition
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|  | | Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
by Michel Wedel, Wagner A. Kamakura
Hardcover, 382 Pages, Published 2000, 2ND. Edition
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|  | | Collection Management Handbook: The Art of Getting Paid, 2nd Edition
by A. Michael Coleman
Hardcover, 300 Pages, Published 1998, 2 Edition
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|  | | Restaurant Franchising
by Mahmood A. Khan
Hardcover, 416 Pages, Published 1999, 2 Edition
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|  | | Pushing the Numbers in Marketing: A Real-World Guide to Essential Financial Analysis
by David L. Rados
Hardcover, 200 Pages, Published 1992
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|  | | Strategic Brand Management: Building, Measuring, and Managing Brand Equity
by Kevin Lane Keller
Hardcover, 784 Pages, Published 1997, 1st Edition
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|  | | Hospitality Sales: A Marketing Approach
by Margaret Shaw, Susan V. Morris
Hardcover, 352 Pages, Published 1999, 1 Edition
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|  | | Business-to-Business Marketing: A Strategic Approach
by Michael H. Morris, Leyland Pitt, Earl Dwight, Jr. Honeycutt
Hardcover, 560 Pages, Published 2001, Third Edition Edition
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|  | | Apparel Merchandising: The Line Starts Here
by Jeremy A. Rosenau, David L. Wilson
Hardcover, 480 Pages, Published 2001
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