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The University of North Carolina at Greensboro - FALL 2010 | ||
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Heads in Beds: Hospitality and Tourism Marketing (1st Edition) by Ivo Raza Paperback, 272 Pages, Published 2004 ISBN-10: 0-13-110100-5 / 0131101005 ISBN-13: 978-0-13-110100-5 / 9780131101005 This practical book provides guidelines and tips about travel and tourism marketing that can be put to immediate use. Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism ma |