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University of Texas at Brownsville / Texas Southmost College - FALL 2010 | ||
Section 83 | ||
 | Marketing (1st Edition) by Dhruv Grewal, Michael Levy, Levy Grewal Hardcover, 640 Pages, Published 2007 ISBN-10: 0-07-304902-6 / 0073049026 ISBN-13: 978-0-07-304902-1 / 9780073049021 Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary p | |