|
University of Texas at Brownsville / Texas Southmost College - FALL 2010 | ||
Section 60 | ||
Relationship Selling (2nd Edition) by Mark W. Johnston, Greg W. Marshall Hardcover, 446 Pages, Published 2008 ISBN-10: 0-07-352981-8 / 0073529818 ISBN-13: 978-0-07-352981-3 / 9780073529813 Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the sa |