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The University of North Carolina at Greensboro - FALL 2010 | ||
Section 01 | ||
 | Strategic Market Management (Strategic Market Managment) (8th Edition) by David A. Aaker Paperback, 336 Pages, Published 2007 ISBN-10: 0-470-05623-1 / 0470056231 ISBN-13: 978-0-470-05623-3 / 9780470056233 "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." –– Robert L. Joss, Dean of the Graduate School of Business, Stanford University Create successful strategi | |