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University of Texas at Brownsville / Texas Southmost College - SPRING 2011 | ||
Section 01 | ||
 | Positioning: The Battle for Your Mind, 20th Anniversary Edition (3rd Edition) by Al Ries, Jack Trout Hardcover, 246 Pages, Published 2000 ISBN-10: 0-07-135916-8 / 0071359168 ISBN-13: 978-0-07-135916-0 / 9780071359160 “Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the or | |