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University of Tennessee at Martin - SPRING 2011 (JAN.) | ||
Section 001 | ||
 | How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations (Updated Edition) by Michael Morley Paperback, 228 Pages, Published 2002 ISBN-10: 0-8147-5679-4 / 0814756794 ISBN-13: 978-0-8147-5679-9 / 9780814756799 "Takes readers from strategy reviews through audits and issue identification/tracking to program development all the way to evaluation . . . contains insights for both the experienced and the aspiring in public relations." — Stephen A. Greyser, Harvard Business School "In the past few years, more au | |