 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Mercer University - Atlanta Campus - SPRING 1ST 8 WKS | ||
Section A14 | ||
 | Kleppner's Advertising Procedure (18th Edition) by W. Ronald Lane, Karen Whitehill King, Tom Reichert Hardcover, 840 Pages, Published 2010 ISBN-10: 0-13-611082-7 / 0136110827 ISBN-13: 978-0-13-611082-8 / 9780136110828 Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. Background of Today’s Advertising; Roles of Advertising; Brand Planning and the Advertising Spiral; | |