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University of the Cumberlands - SPRING (Jan, APRIL) | ||
Section 01B | ||
 | Designing and Managing a Research Project: A Business Student's Guide (2nd Edition) by Michael J. (Jay) Polonsky, David S. (Scott) Waller Paperback, 296 Pages, Published 2010 ISBN-10: 1-4129-7775-4 / 1412977754 ISBN-13: 978-1-4129-7775-3 / 9781412977753 This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors | |