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University of Texas at Brownsville / Texas Southmost College - SPRING 2011 | ||
Section 60 | ||
 | Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy Implications (4th Edition) by Jay D. Lindquist, M. Joseph Sirgy Paperback, 721 Pages, Published 2008 ISBN-10: 1-4266-3050-6 / 1426630506 ISBN-13: 978-1-4266-3050-7 / 9781426630507 Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influence | |