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University of Texas at Brownsville / Texas Southmost College - SPRING 2011 | ||
Section 60 | ||
 | Strategic Marketing Problems: Cases and Comments (12th Edition) by Roger A. Kerin, Robert A. Peterson Hardcover, 744 Pages, Published 2009 ISBN-10: 0-13-610706-0 / 0136107060 ISBN-13: 978-0-13-610706-4 / 9780136107064 Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned. Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Mark | |