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University of Texas at Brownsville / Texas Southmost College - SPRING 2011

Textbooks for Course MARK 4377

Section 60

      
Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (Midland Book) ()
by Grant David Mccracken, Enrique Krauze
Paperback, 192 Pages, Published

ISBN-10: 0-253-20628-6        / 0253206286

ISBN-13: 978-0-253-20628-2 / 9780253206282

"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." -Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " -Canadian Advertising Foundation Newsletter " . . . an anthropological dig into co


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