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University of Portland - FALL 2010 | ||
Section A | ||
The Tipping Point by Malcolm Gladwell published by Hachette Book Group USA (2006) Paperback by Malcolm Gladwell Paperback, 301 Pages, Published 2002 ISBN-10: 0-316-34662-4 / 0316346624 ISBN-13: 978-0-316-34662-7 / 9780316346627 "The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and p |