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University of Texas at Brownsville / Texas Southmost College - SPRING 2011 | ||
Section 60 | ||
 | Foundations of Finance: The Logic and Practice of Financial Management (7th Edition) by Arthur J. Keown, John D. Martin, J. William Petty, John W. Petty Hardcover, 552 Pages, Published 2010 ISBN-10: 0-13-611365-6 / 0136113656 ISBN-13: 978-0-13-611365-2 / 9780136113652 Foundations of Finance enables students to see the big picture by letting them understand the logic that drives finance rather than having them memorize formulas. The book motivates the study of finance with a focus on five underlying principles. | |